Wednesday May 17, 12:00 pm
Magic Software Announces Two Key Acquisitions in Support of Its E-Commerce and CRM Solutions Strategy
Acquires Top-Selling Call Center Management Software
IRVINE, Calif. - Magic Software
Enterprises (Nasdaq: MGIC - news), recognized for its state-of-the-art
application development technology and business solutions, announced
today completion of two key acquisitions aimed at strengthening its
position as a leading provider of e-commerce and customer relationship
management (CRM) solutions.
Magic purchased a majority interest in Sintec Call Centers Ltd.
(Sintec), a Magic Solutions Partner that is the developer of the
leading call center management software in Israel. Magic plans to
market and sell the Magic-based solution -- which already has been
implemented extensively in Israel -- worldwide under the brand name,
"Magic eContactTM." Magic also has acquired ITM, another Magic
Solutions Partner with expertise in the development and implementation
of e-commerce projects.
Sintec's call center management solution currently has more than
70 installations in the Israeli market, including some of the leading
insurance, telecom and media corporations. In addition to providing
customers one of the fastest times-to-market when compared to
competing solutions, the application also offers a rapid return on
investment due to its vastly reduced customization, training and
implementation times, and its marked productivity gains. Magic will
roll out the new Magic eContact solution as part of its CRM suite
worldwide. Current Sintec customers include Beeper, a major call
center outsourcer; Bezeq, the local PTT; and Ma'ariv, a large daily
newspaper.
ITM employs 50 professionals focused upon e-commerce software
development. In addition, the company provides Internet computing
services, including the design, development and implementation of
intranet, extranet and e-commerce projects, for large multinationals
and other industrial and commercial organizations. ITM will play a
central role in the continued development and refinement of Magic's
business-to-business e-commerce solution, Magic eMerchant(TM), as well
as in providing project support for Magic eMerchant implementations
worldwide. Major ITM customers include Computer Associates; E.C.I.
Telecom Ltd.; Supersol Ltd., a leading Israeli supermarket chain; and
the Israel Aircraft Industry.
"The addition of Sintec and ITM to the Magic family brings a
leading-edge call center management solution to our CRM suite, as well
as a wealth of talent that can be applied toward further developing
and marketing Magic to a wider worldwide audience," said Israel
Teiblum, president of Magic. "This will become increasingly important
as we continue to expand our presence in the North American market."
About Magic
Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY - news), develops, markets and supports software development and
deployment technology that enables enterprises to accelerate the
process of building and deploying applications that can be rapidly
customized and integrated with existing systems.
Magic technology, applications and professional services are
available through a global network of subsidiaries, distributors and
Magic solutions partners in approximately 50 countries. The Company's
North American subsidiary is located at 1642 Kaiser Avenue, Irvine,
Calif., 92614, telephone 949/250-1718, fax 949/250-7404,
http://www.magic-sw.com.
The Formula Group is an international information technology
company principally engaged, through its subsidiaries and affiliates,
in providing software consulting services, developing proprietary
software products and producing computer-based solutions.
Except for the information contained herein, the matters discussed
in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not
limited to, risks in product and technology development, market
acceptance of new products and continuing product demand, the impact
of competitive products and pricing, changing economic conditions,
both here and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in the
Company's most recent annual report and other filings with the
Securities and Exchange Commission.
Contact:
Magic Software Enterprises, Ltd.
Katharine Hanley, 949/250-1718 ext. 220
khanley@magic-sw.com
or
Israel Teiblum, +972-3-538-9311 or 9489
iteiblum@magic-sw.com
