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Tuesday September 26, 9:57 am Eastern Time
Magic Software Enterprises Names David A. Cropper Vice President of Sales for Its North American Operations
Former Remedy Sales Exec Brings Extensive E-Commerce, CRM and Leadership Experience to Position
IRVINE, Calif.- (BUSINESS WIRE)- Magic Software Enterprises (Nasdaq:MGIC - news), a leading provider of
state-of-the-art technology and business solutions, Tuesday announced
the appointment of David A. Cropper as vice president of sales for its
North American operations.
Cropper, who has extensive experience managing sales of e-commerce
and customer relationship management (CRM) business solutions, is
expected to play a key role in expanding Magic's competitive position
in both the United States and Canada.
Cropper, who began his career as an account manager with Digital
Equipment Corp. more than 15 years ago, most recently was employed by
Remedy Corp., an established provider of help desk and other CRM
business solutions.
During his tenure with Remedy, Cropper grew revenues by more than
70 percent, building the company's southwest regional sales force from
scratch and establishing a highly successful e-commerce sales model
that led to closure of the company's first e-procurement deal.
"The appointment of David Cropper to head up our North American
sales operation signifies another positive development for Magic. He
has a proven record of obtaining results and growing companies'
revenues," said Rephael Inbar, president of Magic's North American
operations.
"In addition, David's leadership, ability to recruit top-notch
people and develop successful sales teams and solutions selling
experience, together with Magic's award-winning technology, should act
as a strong catalyst for growing Magic's market position in North
America."
Prior to joining Remedy, Cropper also held sales management
positions with Centura Software Corp. (Gupta), Software AG of North
America and Pilot Executive Software. Cropper, who graduated cum laude
from Ohio University, holds a master's of business administration
degree from Pepperdine University. He will work out of Magic's Irvine
office, reporting directly to Inbar.
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group
(Nasdaq:FORTY - news), develops, markets and supports software development
and deployment technology that enables enterprises to accelerate the
process of building and deploying applications that can be rapidly
customized and integrated with existing systems.
Magic technology, applications and professional services are
available through a global network of subsidiaries, distributors and
Magic solutions partners in approximately 50 countries. The company's
North American subsidiary is located at 1642 Kaiser Ave., Irvine,
Calif., 92614, telephone: 949/250-1718, fax: 949/250-7404,
http://www.magic-sw.com.
The Formula Group is an international information technology
company principally engaged, through its subsidiaries and affiliates,
in providing software consulting services, developing proprietary
software products and producing computer-based solutions.
Except for the historical information contained herein, the
matters discussed in this news release include forward-looking
statements that may involve a number of risks and uncertainties.
Actual results may vary significantly based upon a number of factors
including, but not limited to, risks in product and technology
development, market acceptance of new products and continuing product
conditions, both here and abroad, release and sales of new products by
strategic resellers and customers, and other risk factors detailed in
the company's most recent annual report and other filings with the
Securities and Exchange Commission.
Contact:
Magic Software Enterprises
Katharine Hanley, 949/250-1718, ext. 220
khanley@magic-sw.com
 
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