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Monday October 30, 8:26 am Eastern Time
Magic Software Enterprises Enters Strategic Alliance With Publicis Networks GmbH
Companies to Work Together To Bring Technological Superiority to Enterprises In the Areas of eCommerce, CRM and WAP
IRVINE, Calif.- (BUSINESS WIRE)- Magic Software Enterprises (Nasdaq:MGIC - news), a leading provider of state-of-the-art technology and business solutions, Monday announced that it is has entered into a strategic alliance with Publicis Networks GmbH (Publicis), the international Web agency network of The Publicis Group, one of the world's top five advertising organizations.
Under the terms of the alliance, Magic Germany and Publicis will engage in joint sales and marketing activities, as well as provide technical support to one another, to enable companies in Germany to build or expand upon their Web-based capabilities.
Publicis (http://www.publicis-networks.com), which has offices in Munich, Frankfurt, Hamburg, London and Paris, provides companies integrated, local and international Internet solutions, including business concept; online brand management; WAP, interactive TV and Web site creation; and online marketing and communications. It is a subsidiary of The Publicis Group, which became one of the top five international advertising agencies with its purchase of Saatchi and Saatchi in June 2000.
Currently, Publicis provides support to several international customers, including Hewlett Packard, Canon, British Telecom, Ericsson, the European Central Bank, Zurich Insurance, Whirlpool, Renault and Nestle, among others.
Working together, Magic Germany and Publicis will engage in joint sales and marketing activities, as well as look for opportunities to incorporate Magic e-commerce and customer relationship management (CRM) applications and wireless technology, into overall customer solutions targeted at increasing returns on investment and improving competitive positioning via the Web. In addition, Publicis will use Magic's superior back-end business logic to further enhance the quality of its Web development work.
"In a constantly evolving market, exchanging experience and competencies is key to anticipating customers' future needs," said Juergen Klingner, managing director of Publicis. "The strategic alliance with Magic will help us to provide our customers with the best ways to translate new technologies, including CRM and WAP, into customer benefits -- and to deliver to our customers the kind of superior Web strategy they desire."
In addition to providing enterprise-level e-commerce solutions using its award-winning, highly customizable e-commerce template, Magic eMerchantTM), Magic also offers CRM solutions aimed at improving customer satisfaction and retention by streamlining service workflow and turning service departments into profit centers. These Magic-based solutions also provide the benefits of cellular phone interfacing.
"Magic's business solutions are designed to serve the mobile business community by enabling a wireless Web interface in addition to the desktop browser-based Internet connection," said David Leichner, vice president of Worldwide Marketing for Magic. "This capability -- as well as the superiority of our core technology and our expertise in the areas of e-commerce and customer service -- adds a nice complement to Publicis' strengths as a site designer, and e-commerce and interactive marketing provider."
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY - news), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems.
Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The company's North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone 949/250-1718, fax 949/250-7404, http://www.magic-sw.com.
The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.
Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission.
Contact:
Magic Software Enterprises, Irvine
Katharine Hanley, 949/250-1718, ext. 220
khanley@magic-sw.com
 
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