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Monday November 5, 8:40 am Eastern Time
Magic Software Enterprises Releases Magic eMerchant v2, the Next Generation of Its Highly Customizable E-Commerce Framework
Provides Sophisticated Product Configuration Capabilities, As Well As a Multi-Tiered Architecture, Unmatched in Its Price Category
IRVINE, Calif.--(BUSINESS WIRE)--Nov. 5, 2001-- Magic Software Enterprises (Nasdaq:MGIC - news), a leading provider of state-of-the-art development technology and business solutions, today announced the release of Magic eMerchant(TM) v2, the next generation of its highly customizable and fully functional e-commerce framework.
In addition to offering such features as complete integration with back-end and legacy systems, full customization to specific business logic and processes, personalized pricing, order templates and catalogs, and robust security, Magic eMerchant v2 provides sophisticated product configuration capabilities and a multi-tiered architecture to support multiple business units, stores, outlets and branches -- features that are unique in its price category.
The Next Generation of e-commerce
Magic eMerchant v2 is a highly customizable e-commerce framework designed to help businesses enjoy a quick return on investment as the result of expanding their businesses to the Web. It provides enterprise-level processing power, robust security, rapid and full integration with back-end corporate and legacy systems, and easy customization to integrate enterprise business rules. In addition, it adds several new and improved features.
Magic eMerchant v2's easy-to-use advanced catalog presentation management system allows companies to publish dynamic data, static data and unstructured content within the same page templates. In addition, its flexible structure allows presentation sections with their own built-in logic to be moved and changed dynamically without coding.
Magic eMerchant v2's sophisticated product configuration engine allows businesses to offer online product configuration based upon rules, product attributes, or product components. In addition, it enables customers to receive up-to-date pricing and details based upon customer specifications generated on-the-fly.
Using Magic eMerchant v2, companies also can expand their e-commerce sites easily and quickly to include multiple business units. Magic eMerchant v2's advanced multi-tier architecture expands the site to include multiple stores, business units and departments, each with its own business rules and administration. In addition, its multi-level administration ensures that the host corporation can keep track of site use, while giving each separate site control of its own processes and products.
Magic eMerchant v2 also has been improved to allow significant tailoring of business rules, presentation and logic without any coding whatsoever. Changes can be made on-the-fly and updated dynamically on the site with no downtime required.
"Underlying Magic eMerchant's high degree of functionality and flexibility is Magic's core technology, Magic eDeveloper(TM), which enables modifications to be made to Magic eMerchant without extra coding. This can result in considerable time- and cost-savings for companies," said Menachem Hasfari, chief executive officer of Magic. "In addition, because the Magic technology is platform- and database-independent, Magic eMerchant-based e-commerce sites can be implemented quickly and integrated easily with existing legacy and back-end systems. Companies do not need to abandon their IT investments in order to benefit from the increased revenue streams a site developed using Magic eMerchant can deliver."
Currently, Magic eMerchant is being used by companies worldwide in a wide variety of industries, including retail, manufacturing and distribution. For more information, visit the Magic Web site at http://www.magicsoftware.com/emerchant.
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group (Nasdaq:FORTY - news), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems.
Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The company's North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone 949/250-1718, fax 949/250-7404, http://www.magicsoftware.com.
The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.
Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.
Contact:
Magic Software Enterprises, Irvine
Katharine Hanley, 949/250-1718 ext. 220
khanley@magicsoftware.com
 
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