The Standard Life Assurance Company Chooses BluePhoenix to Deliver Open Solutions with BluePhoenix AppBuilder
Wednesday November 24, 4:42 am ET
LONDON & HERZLIA, Israel--(BUSINESS WIRE)--Nov. 24,
2004--BluePhoenix Solutions (Nasdaq:BPHX - News):
- Product Enables Seamless Integration with Existing and New
Applications
- Scalable Deployment to Distributed Platforms with Support for
Open Systems
BluePhoenix Solutions (Nasdaq:BPHX - News), the leader in Enterprise IT
Modernization, today announced that The Standard Life Assurance
Company, one of Europe's largest life assurance companies, has chosen
BluePhoenix Solutions to deliver J2EE and "Open" COBOL replacements
covering several key business systems. These applications, used by
some 2800 users, remain at the core of Standard Life's business,
providing robust and scalable solutions that address the requirements
of their constantly changing customer community. The BluePhoenix(TM)
AppBuilder product today enables an almost seamless transition,
helping Standard Life meet new platform and technology demands,
allowing them to concentrate on their business needs rather than on
costly and burdensome system maintenance.
The ease with which these key applications are redeployed to
support both the current platform and the replacement is a testimony
to the value provided by the AppBuilder product. AppBuilder removes
all the monotony of platform-specific coding by allowing business
analysts and developers to concentrate on the core business rules. The
product enables scalable deployment to a number of distributed
platforms with support for open systems, as well as seamless
integration with existing and new applications. These significant
benefits make AppBuilder a must-have solution for any development
innovator.
"For the past 10 years BluePhoenix(TM) AppBuilder has helped
Standard Life address their changing business needs and technology
requirements with great success. We look forward to continuing to
support Standard Life's corporate goals for a further 10 years," said
Steve Garry, Regional VP for BluePhoenix Solutions. "Our IT
Modernization strategy is based on years of experience in analyzing,
building, re-engineering, and regenerating systems and in deploying
them to new and evolving technologies and platforms. Standard Life's
applications are testimony to our ability to deliver tools and
services that support the migration of key business systems with
efficient and cost effective methodologies."
About The Standard Life Assurance Company
Standard Life was established in Edinburgh in 1825 with total
assets under management of GBP 94.8 billion(a).
Standard Life provides its 5 million customers with a broad range
of financial products and services. The Company's goals are to provide
policyholders with competitive returns on their policies, while
maintaining an adequate level of financial strength to ensure their
security, and providing a quality service that meets customers' needs.
About BluePhoenix Solutions
BluePhoenix Solutions leads the IT Modernization market by
developing unique solutions that enable companies to automate the
process of modernizing and upgrading their mainframe and distributed
IT infrastructure, thus quickly and cost-effectively extending the ROI
of their existing IT systems. The company's comprehensive suite of
tools and services (including technology for Understanding,
Presentment, Migration, Remediation and Redevelopment) reduces the
cost of renovation and speeds up the renewal process. BluePhoenix has
12 offices throughout the world, including locations in the US, UK,
Denmark, Germany, Italy, The Netherlands, Israel and Australia.
The company's major shareholder is Formula Systems (Nasdaq:FORTY - News),
an international Information Technology company principally engaged in
providing software products, solutions, and services in various
vertical markets. For more information, please visit our web site at
www.bphx.com.
SAFE HARBOR: Certain statements contained in this release may be
deemed forward-looking statements, with respect to plans, projections,
or future performance of the Company, the occurrence of which involves
certain risks and uncertainties that could cause actual plans to
differ materially from these statements. These risks and uncertainties
include but are not limited to: market demand for the Company's tools,
successful implementation of the Company's tools, competitive factors,
the ability to manage the Company's growth, the ability to recruit and
retrain additional software personnel, and the ability to develop new
business lines.
This press release is also available at www.bphx.com. . All names and trademarks are their owners' property.
Contacts
BluePhoenix Solutions
VP, Worldwide Marketing
Tsipora Cohen, +1 781-652-8945
tcohen@bphx.com
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